|Incorporating composites capabilities helps Lauren Manufacturing market units round out their overall product offering, enabling them to serve as a true full-service seal provider to customers in different industries. This ability to offer customers one source for a variety of seal types, thermoset or thermoplastic, recently allowed Lauren to supply unique solutions to numerous customers in the automotive industry.
The automotive market requires the creation of intricate profiles for closeout seals on headlights, taillights, roofing systems, exterior trim and wind deflector edging, which need to be constructed from composite materials. Lauren Manufacturing recently became a viable supplier by incorporating profile creation in-house over the past 24 months with the introduction of its new composites division.
Lauren's ability to create intricate profiles wasn't developed to serve a specific customer; instead it was developed to meet the needs of all customers with applications that require fine detail in the extrusion.
“This detail is necessary to either accommodate a very delicate closing force requirement to prevent other components from distorting, or to prevent the need for excess force. It's also helpful in providing a thin, sharp edge for an aesthetic appearance,” said Doyle Martin, Market Manager for the Vehicle and Transportation market unit. “Although intricate profile creation in itself is not unique to Lauren, the addition of composites capabilities has truly expanded our product offering and enabled us to provide more sealing solutions to customers.”
Martin has heard customers comment about suppliers with narrower product range offerings. They often will have an agenda to sell within that limited range despite the customer's needs, he noted.
“Those limited offerings don't always allow a company to offer a customer the best possible option, and more than one customer has stated how much they appreciate Lauren's ability to offer a wide scope of seals,” Martin said. “This capability really enables us to offer the best solution to our customers each time.”